{"id":1509,"date":"2019-11-30T17:48:36","date_gmt":"2019-11-30T15:48:36","guid":{"rendered":"https:\/\/staging.vallered.com\/?page_id=1509"},"modified":"2022-12-21T22:44:14","modified_gmt":"2022-12-21T20:44:14","slug":"about","status":"publish","type":"page","link":"https:\/\/staging.vallered.com\/en\/about\/","title":{"rendered":"about"},"content":{"rendered":"
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our believes<\/h3>\n\n\n\n

Fashion is one of the most beautiful secondary matters, and can be something different to everyone - expression, provocation, style, beauty, conscious contradiction, something new and innovative, or a reminiscence - we want to leave space for this, and in everything we do, to create something valuable in its original sense<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n

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how we work<\/h3>\n\n\n\n

Designing, experiencing, discarding sometimes, colors, shapes, cuts, all of this takes place in our studio. A truly creative and manual process, and always a wonderful moment when we experience how a new born collection excites and inspires.<\/p>\n<\/div>

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how we produce<\/h3>\n\n\n
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fabrics and materials<\/h4>\n\n\n\n

For us, materials and fabrics are an essential part of the valuable whole - that's why our selection of our fabrics is a careful process, quality, colors, optics, how does it feel, how and where is it produced ... Our fabrics are made in Europe, most of them are manufactured in Italy.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n

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production<\/h4>\n\n\n\n

We operate according to the principle \"as local as possible\". We manufacture smaller series ourselves, larger units are made in Germany and in neighboring European countries.<\/p>\n<\/div>

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who we are<\/h3>\n\n\n
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Lena<\/h4>\n\n\n\n

Founder and designer, the \"heart\" of ValleReD. Sometimes she gets in her own way with her penchant for perfection, but without that the collections would not be what they are.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n

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Herbert<\/h4>\n\n\n\n

The \u201cco-founder\u201d and partner who takes care of everything Lena doesn't like to do that much, but Herbert does.<\/p>\n<\/div>

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Alice: \"How long is forever?\"
white rabbit: \"Sometimes, just one second.\"*<\/p>\n\n\n\n

* based on the novel by Lewis Carroll - \"Alice's Adventures in Wonderland\" from 1865<\/p>\n\n<\/div><\/div>\n<\/div><\/div>\n\n\n

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ValleReD is a registered trademark.<\/p>","protected":false},"excerpt":{"rendered":"

wie wir produzieren wer wir sind Alice: „wie lange ist f\u00fcr immer?“ Wei\u00dfer Hase: „manchmal nur f\u00fcr eine Sekunde.“* * nach dem Roman von Lewis Carroll – „Alice’s Adventures in Wonderland“ von 1865 ValleReD ist als eingetragene Marke rechtlich gesch\u00fctzt.<\/p>","protected":false},"author":1,"featured_media":10925,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1509","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.vallered.com\/en\/wp-json\/wp\/v2\/pages\/1509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.vallered.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/staging.vallered.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/staging.vallered.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.vallered.com\/en\/wp-json\/wp\/v2\/comments?post=1509"}],"version-history":[{"count":1,"href":"https:\/\/staging.vallered.com\/en\/wp-json\/wp\/v2\/pages\/1509\/revisions"}],"predecessor-version":[{"id":11670,"href":"https:\/\/staging.vallered.com\/en\/wp-json\/wp\/v2\/pages\/1509\/revisions\/11670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.vallered.com\/en\/wp-json\/wp\/v2\/media\/10925"}],"wp:attachment":[{"href":"https:\/\/staging.vallered.com\/en\/wp-json\/wp\/v2\/media?parent=1509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}